Chocolate, after three days in heavy rotation, is at 70 plays, and is number three in my iTunes most played list (Collide is still hanging on to number 1, but barely.)
BUG: I have discovered that iTunes decides you have played a song when the song ends...i.e. it plays out to the next song. The problem: often when I am playing a song over and over again I hit the Rewind button as the song fades out. This leads me to suspect that the play count for these songs has a woeful undercount of the like not seen since the last Florida election.
It's causing me to change my listening habits; waiting for the song to end on purpose; but it's cramping my style a bit.