Starbucks has been dabbling in music for some time, but now they are getting serious - guess there's just not enough money in coffee. Paul McCartney is the first artist signed to Starbucks Corp.'s new record label, Hear Music.
In terms of album sales, McCartney's chart topping days are past; but he's still a big name.
Starbucks seems primarily interested in astablished acts that appeal to baby boomers (didn't they distribute Dylan and Stones albums?) it's not clear how they would - or if they could - handle fledgling acts.