The British Are Coming!

HMV and Virgin have both rolled out online music services in Britain. They are clearly gunning for Apple:

'"How many customers know that in buying an iPod, they're effectively locking oneself into a walled garden?" said John Taylor, HMV's director of e-commerce.'

It seems that they are both offering a purchase option, as well as a subscription service where for about $30 per month you can download as much as you like, though songs are only useable while you continue to pay the subscription fee.